SWOT analysis is an instrument that ascertains the strengths, weaknesses, opportunities and threats of an organization. It identifies the objective of a business project and also specifies the external and internal factors that are favorable or unfavorable for achieving objectives.
It is a basis of information for strategic planning as it:
- Build’s organization’s strength
- Overcomes organization’s threats
- It helps in setting objectives for strategic planning
- Maximizes its response to opportunities
- Reverses its weaknesses
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